Fragrance guides

Plain-English guides to understanding, wearing and caring for the fragrances you own.

Fragrance notes explained

Why a perfume smells different after an hour than it did in the first minute, and how to read a notes list before you buy.

2 min read

How to layer fragrances

Wearing two fragrances at once can create a scent that's entirely yours. A few simple rules make it work.

2 min read

What to wear by season

Heat, cold and rain all change how a fragrance behaves. Here's how to match your bottle to the day.

2 min read

Parfum, EDP and EDT explained

The words on the bottle describe how concentrated the fragrance is. Here's what they mean, and why they don't tell the whole story.

2 min read

How to store perfume

Light, heat and air slowly change a fragrance. A few habits keep your collection smelling the way it should.

2 min read

How to make fragrance last longer

Longevity depends on the formula, your skin and how you apply it. These habits help whatever is in your bottle.

3 min read

Fragrance families explained

Fresh, floral, woody, amber, citrus and more. Knowing the main families makes it much easier to describe what you like.

3 min read

How to build a fragrance collection

You do not need dozens of bottles. A small, thoughtful collection covers more of your life than a large, random one.

3 min read

How to apply perfume

Where you spray, how much and how far away all change how a fragrance smells to you and to everyone else.

2 min read

How to test a fragrance before buying

The first spray on a paper strip tells you very little. Here is how to judge a fragrance properly before spending money.

3 min read

How to choose a signature scent

A signature scent is simply a fragrance you love enough to be known by. Here is how to find yours without rushing.

3 min read

Choosing fragrance for the office

Work calls for a lighter touch. Here is how to wear fragrance in shared spaces without overwhelming anyone.

2 min read

A starter guide to niche fragrance

Niche fragrance is a loose term, but it points to a world worth exploring. Here is what it usually means and how to start.

3 min read

Travelling with fragrance and decanting

How to take your favourites on a trip without taking the whole bottle, and how to decant safely.

3 min read

How to gift fragrance

Fragrance is personal, which makes it a risky gift and a lovely one. These tips help you get it right.

3 min read